Nike Air Jordan 2010

Designed by Tinker Hatfield the Nike Air Jordan 2010 was truly revolutionary. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The III's are also famous for the humorous ads depicting Spike Lee as Mars Blackmon. The Air Jordan 3 broke ground for many different aspects of the Nike Air Jordan shoe line. First, the Nike Air Jordan 2010 featured the “Jumpman” on the tongue of the shoe. This silhouette of Jordan was to celebrate and commemorate his Slam Dunk Contest victory the year before. Every Jordan after the Nike Air Jordan 2010 features this Jumpman as a focal point of the shoe as well as became the new logo for the Air Jordan line. The Air Jordan 3 was also the first to feature a visible air unit. Lastly, the Air Jordan 3 featured elephant print on the upper. Though this material was only used again on 1 other model, it set a standard that the Jordan shoes are as much fashionable as functional.